JDL x RebelXP
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THE CLIENT
INDUSTRY
PROJECT DURATION
DELIVERABLES
JDL x Rebel XP — Fireball Whisky Display Activation
Elevating Fireball’s shelf presence with a striking open display that spotlights the brand’s iconic dragon and premium bottle cues.
THE DESCRIPTION.
Objective
Showcase Fireball Whisky in a distinctive, premium manner that instantly communicates its fiery identity and encourages on‑shelf interaction.
Execution
Rebel XP designed a creative, open display unit that frames the bottle line‑up with bold dragon iconography, warm amber accents, and high‑contrast edge lighting. The unit’s open architecture invites close viewing, while modular shelves and header panels adapt to different store footprints. Deployed across multiple wine shops, the placements were mapped to high‑visibility sightlines near decision zones to capture impulse and trade‑up moments.
Impact
The activation boosted brand visibility and recall at the point of purchase, turning routine store visits into a branded moment. The distinctive structure, color system, and dragon-led storytelling reinforced Fireball’s unique identity and drove stronger product consideration.
PHASE 1
CONTENT STRATEGY.
Defined the hero SKU mix, facings, and sightline height; planned traffic‑facing headers and end‑cap variants.
PHASE 2
Design & Production.
Developed an open unit with durable finishes, interchangeable headers, and quick‑fit shelving for fast roll‑outs and easy replenishment.
PHASE 3
Deployment & Ops.
Executed multi‑store installs with planogram guides, trained staff on upkeep, and ran audit checklists for consistency and compliance.
KEY CHALENGES :
- Inconsistent visual identity across platforms.
- Limited engagement and reach on social media.
- No structured ad campaigns to drive sales or awareness.
OBJECTIVES :
- Create a cohesive and visually stunning social media aesthetic.
- Increase engagement rates and follower count organically.
- Develop targeted ad campaigns to drive traffic to their online store.
RESULT & IMPACT.
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