Tolaram x RebelXP
Home / About Us
THE CLIENT
INDUSTRY
PROJECT DURATION
DELIVERABLES
Tolaram x Rebel XP — Live Glass content for Addmie Pasta
Turning a plain glass surface into an immersive brand window that introduced Addmie Pasta with mouth‑watering motion and modern flair.
THE DESCRIPTION.
Objective
Introduce and highlight Addmie Pasta through an eye‑catching, innovative experience that instantly communicates freshness, flavor, and ease of cooking.
Execution
Rebel XP designed a Live Glass content system—a dynamic transparent display treatment that brought the Addmie Pasta story to life in real time. The creative combined appetizing macro visuals, ingredient fly‑ins, and plated‑dish reveals with crisp pack moments, so the product stayed the hero from both near and far. Short, looped narrative beats were choreographed for quick comprehension in high‑traffic aisles, while color, contrast, and motion were tuned for readability on glass without overwhelming the view into the space.
Impact
The activation blended tech and storytelling to drive high recall and curiosity, increasing dwell time, interactions, and product inquiries. By reframing glass as media, the showcase positioned Addmie Pasta as a modern, fresh, and flavorful choice—elevating its on‑shelf appeal and encouraging trial.
PHASE 1
CONTENT STRATEGY.
Mapped a “From Pantry to Plate” mini‑narrative into 5–8 second loops; defined daypart variants for morning, afternoon, and evening traffic.
PHASE 2
VISUAL DESIGN.
Built transparent‑aware motion (edge glows, parallax ingredients, kinetic supers) that remains legible in daylight and complements the store sightline.
PHASE 3
CAMPAIGN EXECUTION.
Calibrated brightness/contrast and viewing angles, scheduled playlist rotations, and ran on‑site ops to ensure smooth, continuous playback.
KEY CHALENGES :
- Inconsistent visual identity across platforms.
- Limited engagement and reach on social media.
- No structured ad campaigns to drive sales or awareness.
OBJECTIVES :
- Create a cohesive and visually stunning social media aesthetic.
- Increase engagement rates and follower count organically.
- Develop targeted ad campaigns to drive traffic to their online store.
RESULT & IMPACT.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris dignissim magna in sollicitudin tincidunt. In sed