IFB x Rebel XP — Immersive LED Experience
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THE CLIENT
INDUSTRY
PROJECT DURATION
DELIVERABLES
FB x Rebel XP — Immersive LED Experience
Transforming IFB’s digital presence with large‑format LED and 3D anamorphic storytelling.
THE DESCRIPTION.
Objective
To elevate IFB’s brand visibility and engagement through a high‑impact digital installation placed for maximum footfall attention.
Execution
Rebel XP installed large‑format LED screens at key sightlines and proposed anamorphic 3D content to create an illusion of depth, turning regular advertising into a visually immersive narrative.
Impact
The installation shifted IFB’s presence from static to dynamic, boosting engagement, recall, and brand conversations around IFB’s innovation‑driven identity.
PHASE 1
CONTENT STRATEGY.
Crafted a comprehensive content calendar aligned to seasonal trends, launches, and promotions to support the LED narrative ecosystem.
PHASE 2
VISUAL DESIGN.
Developed branded templates and motion guidelines for posts, stories, and reels that echo the anamorphic LED visuals for continuity.
PHASE 3
CAMPAIGN EXECUTION.
Deployed an engaging mix of educational, interactive, and promotional assets while running targeted paid bursts tied to the installation.
KEY CHALENGES :
- Inconsistent visual identity across platforms.
- Limited engagement and reach on social media.
- No structured ad campaigns to drive sales or awareness.
OBJECTIVES :
- Create a cohesive and visually stunning social media aesthetic.
- Increase engagement rates and follower count organically.
- Develop targeted ad campaigns to drive traffic to their online store.
RESULT & IMPACT.
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