Objective
Introduce and highlight Addmie Pasta through an eye‑catching, innovative experience that instantly communicates freshness, flavor, and ease of cooking.

Execution
Rebel XP designed a Live Glass content system—a dynamic transparent display treatment that brought the Addmie Pasta story to life in real time. The creative combined appetizing macro visuals, ingredient fly‑ins, and plated‑dish reveals with crisp pack moments, so the product stayed the hero from both near and far. Short, looped narrative beats were choreographed for quick comprehension in high‑traffic aisles, while color, contrast, and motion were tuned for readability on glass without overwhelming the view into the space.

Impact
The activation blended tech and storytelling to drive high recall and curiosity, increasing dwell time, interactions, and product inquiries. By reframing glass as media, the showcase positioned Addmie Pasta as a modern, fresh, and flavorful choice—elevating its on‑shelf appeal and encouraging trial.