Tata Power x RebelXP
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THE CLIENT
INDUSTRY
PROJECT DURATION
DELIVERABLES
Tata Power x Rebel XP — Swatantra Divas Digital Tambola
Uniting employees and families for Independence Day with a spirited, tech‑enabled game night that celebrated India’s Swatantra Divas in a modern format.
THE DESCRIPTION.
Objective
Create an engaging Independence Day experience that brings the Tata Power community together online—easy to join, delightful to play, and memorable for families.
Execution
Rebel XP conceptualized and hosted a digital Tambola experience themed around Swatantra Divas, complete with patriotic visuals, custom number‑call prompts, and festive sound cues.
A seamless join flow allowed employees and family members to access unique tickets, participate live, and claim prizes across multiple win patterns—managed by real‑time moderation and chat.
Impact
The activation strengthened team spirit and cross‑location participation, turning a beloved traditional game into a contemporary digital celebration.
High attendance, active chat, and repeat rounds kept energy levels high, while family‑friendly design reinforced community pride and festive enthusiasm.
PHASE 1
CONTENT STRATEGY.
Defined patriotic theming, win patterns, and prize plan; prepared scripts for energetic hosting and trivia‑style number calls.
PHASE 2
VISUAL DESIGN.
Defined patriotic theming, win patterns, and prize plan; prepared scripts for energetic hosting and trivia‑style number calls.
PHASE 3
CAMPAIGN EXECUTION.
Ran live hosting with breakout prize checks, rapid ticket validation, and fair‑play rules; enabled simple post‑event highlights and thank‑you notes.
KEY CHALENGES :
- Inconsistent visual identity across platforms.
- Limited engagement and reach on social media.
- No structured ad campaigns to drive sales or awareness.
OBJECTIVES :
- Create a cohesive and visually stunning social media aesthetic.
- Increase engagement rates and follower count organically.
- Develop targeted ad campaigns to drive traffic to their online store.
RESULT & IMPACT.
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